About Essential Fleet Operator
ESSENTIAL FLEET OPERATOR complements our printed magazine title Fleet Manager and provides online content for fleet professionals who work for organisations that operate within the Essential Services Sector. This includes, the public sector, social housing, utilities and infrastructure management.
The website content is provided with free access without subscription and has been established for over 10 years.
Fleet suppliers are seeking markets that offer guaranteed stability and steady growth. As a market driven by stringent legal and Health & Safety compliance standards, environmental objectives and financial efficiency, the Public Sector and Essential Services delivers exactly that opportunity, now and for the foreseeable future.
At JDM, we have specialised in promoting the messages of fleet suppliers to the key people across the Public Sector and Essential Services for over ten years. Capitalising on the success of Fleet Manager Magazine and our previous online channels, we’re delighted to launch https://myessentialfleet.co.uk/ as the new online home for the fleet professionals operating vehicles that support vital services in the UK.
This is not only designed as a primary resource for fleet operators, providing simple and immediate access to relevant news – updated daily – legal and operational advice, procurement guides, advice and case studies, but also as a truly cost-effective and flexible means for suppliers to engage with this market.
Suppliers have a wide choice of options, all of which can be tailored to meet the needs of any budget. Campaigns are managed through our portal, with your access enabled by a unique code so that you can measure your success, identify budget performance and ROI.
Above all, https://myessentialfleet.co.uk/ is a highly targeted, cost-effective means of reaching the decision makers, specifiers and influencers in the most dynamic fleet market in the UK. It is designed on the latest, responsive platform for the maximum visibility across all devices.
New Advertiser portal
We use AdRotate Pro to host advertisements on Essential Fleet Operator. Advertisers are given access to our advertising portal so that they can monitor their advertisements Impressions and CTRs. This gives us the flexibility to offer advertisement rates based on CPM as well as on standard fixed price positions throughout the website. You can choose the best option that suits your campaign. Adverts can also be geo targeted and controlled so that they only show on working days.If you opt to use the CPM rate, a budget will be automatically set and your banner will show until the budget has been used. Billing will be made in accordance with the terms set out in this document.
Download the Media Pack
New website - launched Oct 2019
Essential Fleet Operator is a resource for, and is promoted to, Fleet, Transport, and Vehicle Procurement Managers working within the Essential Services Sector, which includes:
Editorial Focus - Fleet Operational Advice
Example of recently published content, Essential Fleet Operator